Tradeshow season is now well underway and many of you reading this post will be committed to exhibit at at least one event in the coming months, spending a substantial proportion of your marketing budget on attending that one “must be at” industry event. Tradeshows can consume a considerable amount of money. Firstly you must [...]
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7 reasons why companies attend exhibitions
Posted in exhibition advice, marketing strategy, tagged conferences, exhibitions, marketing budget, marketing objectives, marketing strategy, tradeshows on January 24, 2010 | Leave a Comment »