Why the blogging jogging marketeer?

The small business blogging …

In addition to my family and friends, I currently have two major passions in my life – one is  The Marketing Lady. The Marketing Lady was borne as a result of the recession last May when I made an unexpected departure from my role as the Marketing Manager of a small software company in London.  I’ve never been one to rest on my laurels and quickly decided to take control of my future and establish my own small business marketing company, and so The Marketing Lady came to be.

… jogging marketeer

My second passion is running, which is a great surprise to the aforementioned family and friends.  The photos which adorn the walls of my parent’s home are testiment to the fact that I was not a sporty child. I began partaking in some much needed exercise in my mid-20s running the first ever Race for Life, a 5km race in aid of Cancer Research UK.  Over the years I’ve progressed from 5km to 10km races and for the past 6 years I set myself an objective to run one half marathon a year to give my running a purpose, which I achieved.   I am now preparing for the largest challenge of my life, the Virgin London Marathon.   I’ve wanted to run it for a number of years and now that it’s here I am both excited and terrified.

In the moments when I am not thinking about The Marketing Lady, I am thinking about the London Marathon so when I began developing my blog, which at its heart is a personal account of my thoughts and opinions, it seemed appropriate to combine the two activities that dominate my waking hours.

How running supports my business

Training for the London Marathon has proved to be a godsend to my business.  As a small business owner, I’m sure many of you can appreciate that it can be difficult to leave your desk.  My training programme gives me a reason to step away from my laptop and take a much needed break.  It always gives me thinking space and helps me come up with new marketing ideas both for me and my clients.  I mentally wrote my first blog on a run and the inspiration for my business name came on a run when I ran past The TechGuys!

So at times my worlds will collide and I may post up articles which are more about running than small business marketing. I will keep them categorised so that you can just read the posts which are relevant to you.  On that note, I plan to publish this post, close down and go to bed as my Sunday began with an 11 mile run in icy conditions and I am now feeling the effects.  I wish I’d taken a photo so I could publish it here as it really was beautiful outside, albeit a little crisp.

I’d be interested in your thoughts as to whether you feel it’s appropriate to combine a business blog with one which may ultimately diarise my efforts to reach the finishing line of the London Marathon.